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TREVOR McCARTHY

CREATIVE DIRECTION / VISUAL DEVELOPMENT

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CULTURE FIRST

Campaign language rooted in ballroom style, identity, and performance.

Campaign visual development across launch, OOH, social, digital, and promotional applications for HBO Max’s ballroom competition series.

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HBO MAX ORIGINAL

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HBO MAX LAUNCH

National launch campaign supporting the series premiere.

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8 HOUSES

Ballroom competition format built around eight competing houses.

TITLE SEQUENCE

OUT OF HOME / BILLBOARDS

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SOCIAL / INSTAGRAM

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DIGITAL / WEB

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AI + GENERATIVE BRAND WORK

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